Is Sembot CSS really free?

Yes, free with an active Sembot plan. CSS is available at no extra cost as part of the ecosystem — you use it without a separate invoice, because it is included in your plan.

Do I have to change anything in Google Merchant Center?

You don't have to change anything in the settings yourself. The only change is linking your Merchant Center Account with Sembot CSS — we set it up with Google for you. Your feeds, settings and campaigns stay unchanged. You only get the bidding power and additional free traffic leverage.

How quickly will I see results?

From the first day after CSS activation. Activation takes 24–48 hours from the moment of registration and Merchant Center verification. Once CSS is enabled, your budget immediately has more bidding power. With Smart Bidding you will see this as more conversions for the same budget, not as lower costs.

What is the "By Sembot" label visible in the ads?

It is small text appearing below a product ad in Google Shopping, required by EU regulations on comparison shopping services (CSS). When Sembot CSS clicking on By Sembot field, it takes them to the search results on Sembot CSS. This click is free - you don't pay for it. Then user can click on any of the products displayed for that search phrase (your product that they saw on the ad in most cases), this click is also free for you.

Do I have to sign a long contract?

No. No long-term commitments. You can opt out of CSS at any time without any financial consequences or the need to observe a notice period.

Do you support my country?

Sembot CSS works in all European Union countries and in the EEA. We are planning to expand to additional European markets — details coming soon.

★ Sembot CSS for retailers · Google CSS Premium Partner

Stop handing your margin to Google.
Start winning more auctions.

Zero fees, zero changes to your campaigns. Join thousands of stores already getting more from the same budget with Sembot CSS.

Get started free →

✓ Free with Sembot plan ✓ Activation in 24–48h ✓ No credit card

Ad preview

This is how your store looks in Google Shopping. Enter your address and see the "By Sembot" field instead of "By Google".

What are PLA campaigns? → Guide

Sponsored·Google Shopping

Without CSS With Sembot CSS

Smartwatch Active GPS 1.4″

€199.00

twojsklep.pl

By Google

By default "By Google". Turn on CSS and change it to your brand.

Trusted by

How it works

Activation in 3 steps.
No changes to your campaigns.

Create a free account

You sign up in the Sembot app. Free, no card required.

Get started free → ⏱ a few minutes

Add your product file and Merchant Center ID

You point us to your product feed and provide your Merchant Center ID. That's all from your side.

We take care of the rest

We add your products from the feed to the Sembot comparison site and request Google to switch your Merchant Center to our CSS.

⏱ 24–48h

sembot.eu

Your product lands in the sembot.eu price comparison site.

Alongside thousands of other offers, with the "By Sembot" field. This is how your store gains visibility in our price comparison site across Europe.

Why Sembot

Europe's oldest White Label CSS provider

Full Google partnership, Microsoft Partner and CSS Premium Badge in one company.

200+

White Label agencies

100M+

products in comparison sites

CSS markets today +15 in 2026

Europe's oldest White Label CSS provider

We've been in the market since the start of the CSS program, longer than anyone in Europe. Experience and stability.

Comparison Shopping Premium Partner 2025

Highest level of Google CSS certification

Premium Partner is a higher bar than a regular CSS Partner. It requires greater volume and quality.

Full Google partnership, not just CSS

Verified competencies across all of Google Ads.

Microsoft Advertising Elite Partner 2026

Highest Microsoft Advertising tier

The only CSS partner in the EU with Microsoft Advertising certification. An additional channel for clients beyond Google.

Pricing

Simple and transparent

One plan. No catches. No hidden fees.

Who it's for: E-commerce stores

Sembot CSS Free

FREE

With active Sembot plan. No credit card.

✓ Free with active Sembot plan · no contract
✓ More conversions for the same budget
✓ Activation within 24–48 hours
✓ No changes in Merchant Center
✓ Leverage additional free listing space apart from google shoping - a network of independent price comparison websites (free traffic for retailers).
✓ Support during onboarding

Get started free →

Onboarding takes 24–48 hours.
Activation after Merchant Center verification.

Stop handing your margin to Google.
Start winning more auctions.