Google CSS Premium Partner

Don't overpay
in Google Shopping.
For free.

Retailers: free forever.
Agencies: White Label CSS free for a year.

I'm a retailer — for free I'm an agency — White Label

What you gain

More sales on the same budgetAt no extra cost

Ad traffic stays with youCustomers come to you, not back to Google

An edge in new marketsGoogle is opening 15 countries in 2026. Be first with CSS.

Sembot CSS

for retailers · free forever

FREE ∞

White Label CSS

all EU markets · then €100/mo

1 year free

Trusted by

What CSS really gives you

One change.
Six effects.

CSS (Comparison Shopping Service) is a Google program in which your Shopping ads enter the auction through an independent partner rather than through Google itself. Sembot gives you access to it, and you run your campaigns just as before. The same money then works harder. Click a circle to see how.

Full budget

Automated bidding

Manual bidding

No re-setup

The "By" field

New markets

Where it all starts

The same budget, stronger ads

For every ad in Google Shopping, Google charges a commission. That reduces the power of your budget before the ad even competes for a customer. With CSS, that commission is gone. It doesn't mean you pay less. Quite simply, the same money works harder. And everything else follows from that.

Want to understand CSS more deeply? Read the guide →

Specifically, what you get

How it works

Three things that change from day one with Sembot CSS.

Your product in a Google Shopping ad

Shopping and PMAX campaigns display standard product ads, but with CSS label and stronger bidding power (reach more shoppers). For agencies, White Label CSS gives a leverage of replacing "By Google" with the "By Agency Name".

Retailers: more reach for the same budget
Your product higher in Google Shopping
Agency: your own brand instead of "By Google"

For retailers and agencies

What are PLA campaigns? → Guide

…and across the entire price comparison site

With Sembot CSS your products display for free on another ad space - Sembot Comparison Site and other price comparison websites - where you get the free traffic from. Plus additionally you can opt in to display in free product comparison results on Google Shopping websites. An agency? With White Label CSS, you run the additional product comparison website, with your agency branding - extra traffic source for your clients at no cost!

Retailers: your product visible in the price comparison site
More reach in Google Shopping
Agency: full White Label under your own brand

For retailers and agencies

An agency? Enter a domain:

21 markets today, +15 in 2026 — be the first in your market

Google is opening Shopping in 15 new countries across Europe. Whoever gets the CSS from day one, buys clicks cheaper than competition that are late to the party.

Sembot is the oldest White Label CSS provider in EU - trust the experience.